Privacy Policy

info 1. Who We Are

Horse Pharma Ltd ("Horse Pharma", "we", "us", or "our") is a company registered in England & Wales. Our registered address is 14 Innovation Way, Pharma Park, London, EC2A 4BQ, United Kingdom.

We are the data controller for the personal information collected through this website (www.horsepharma.co.uk). For any privacy-related enquiries, please contact us at privacy@horsepharma.co.uk.

data_usage 2. What Data We Collect

We may collect the following types of personal data:

• Identity & Contact Data: Name, email address, phone number, and postal address when you submit an enquiry or place an order.
• Verification Data: Batch codes entered via our product verification tool (not linked to your identity).
• Usage Data: IP address, browser type, pages visited, and time spent on our website (collected via server logs and cookies).
• Communications: Any information you include in messages submitted through our contact form.

gavel 3. Legal Basis & How We Use Your Data

We process personal data only where we have a lawful basis under UK GDPR. Purposes include:

• Responding to your enquiries and customer service requests.
• Processing and fulfilling product orders.
• Sending important service notifications (e.g., order confirmations).
• Improving our website and product offerings through aggregated analytics.
• Complying with our legal obligations under UK law.

We will never sell your personal data to third parties or use it for unsolicited marketing without your explicit consent.

share 4. Data Sharing

We may share your data with trusted third-party service providers acting as data processors on our behalf — for example, payment processors and delivery companies. All such parties are contractually obliged to protect your data and process it only for the stated purpose.

We may also disclose personal data where required by law, regulation, or court order.

cookie 5. Cookies

Our website uses essential cookies to ensure core functionality (such as session management). We also use optional analytics cookies to understand how visitors use our site. You can control cookie settings through your browser preferences at any time.

schedule 6. Data Retention

We retain personal data only for as long as necessary to fulfil the purpose it was collected for, or to meet our legal obligations. Contact enquiry data is retained for a maximum of 3 years. Order records are retained for 7 years in accordance with UK tax law.

verified_user 7. Your Rights (UK GDPR)

Under UK GDPR, you have the right to:

• Access — Request a copy of the personal data we hold about you.
• Rectification — Request correction of inaccurate or incomplete data.
• Erasure — Request deletion of your personal data in certain circumstances.
• Restriction — Request that we limit how we use your data.
• Portability — Request your data in a portable, machine-readable format.
• Object — Object to processing based on legitimate interests.
• Withdraw Consent — Where processing is based on consent, withdraw it at any time.

To exercise any of these rights, contact us at privacy@horsepharma.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

security 8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. This includes encrypted data transmission (HTTPS), restricted access controls, and regular security reviews.

update 9. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be notified on this page with an updated revision date. We encourage you to review this page periodically.

Privacy Enquiries

For any data protection or privacy-related questions, please contact our Data Protection team.